Members of 2022 The Business of Art Cohort

The Business of Art

Individual artists are essential to a vibrant arts and culture ecosystem, but developing a successful creative career has unique challenges. That's why GWCF is teaming up with MASS MoCA's Assets for Artists to offer The Business of Art, a 6-month cohort program providing Worcester artists of color, or those who identify as low to moderate income, with the entrepreneurial support they need to grow and thrive in the post-pandemic cultural sector.

Applications for 2nd Cohort: October 15 - November 15, 2022


Meet our first “Business of Art” Grantee Cohort


The Business of Art is part of GWCF's Creative Worcester Initiative, a multi-year partnership with the Barr Foundation that is infusing the city of Worcester with knowledge and capital resources to center arts and culture as key components in a healthy, equitable community. With the help of the talented team at MASS MoCA’s Assets for ArtistsThe Business of Art will guide individual creatives in buiding financial and business resiliency through workshops, coaching, and more.

Benefits of the Cohort

Artists accepted to The Business of Art cohort will build a variety of skills to advance their creative careers. They'll have the following resources available to them: 

  • $2,000 mini-grant (upon completion of the program)
  • Priority sign-up for free online workshops 
  • Individualized support and guidance from Assets for Artists staff or trainers
  • Social media promotional support for 1-2 projects per artist with GWCF's social media accounts

How It Works

Here's what participants can expect as they take part in this 6-month program:

  • Meet (remotely) one-on-one with an Assets for Artists staff member or trainer to discuss current goals or specific challenges
  • Participate in at least one of The Business of Art cohort's connection events in 2023 (online meet-ups, with the possible in-person cohort activity available later in the program)
  • Envision and share a business plan of their artistic and/or community goals for the next one to two years (Don't worry, we'll guide you in getting that done easily!)

Help Us Spread the Word!

The Business of Art Workshop Examples!

The Business of Art will include a series of workshops led by the Assets for Artists team. While cohort members will have priority sign-up access to the majority of these workshops, creatives from across Worcester County are welcome to attend for free. You do not need to be enrolled in The Business of Art to participate!

2022 Workshops will included:


Cohort activities will run from January 2023 – June 2023.


  • Eligible applicants are artists aged 18+ of any discipline (painters, sculptors, installation artists, new media artists, craft artisans, designers, filmmakers, photographers, performers, writers, musicians, thespians, dancers, etc.).
  • Applicants must live in Worcester County AND be engaged in the city of Worcester's arts ecosystem and community. 
  • Applicants must identify as an artist of color (any income level), OR qualify as low-to-moderate income (LMI). LMI in Massachusetts means your income level is under $29,000 for a 1-person family, $38,000 for a 2-person family, $47,000 for a 3-person family, $56,000 for a 4-person family, and $64,000 for a 5-person family. Low-to-moderate income is calculated as 80% of the state’s median income. More data available at:
  • White artists who do not qualify as LMI are welcome to register for The Business of Art workshops and attend as space allows. 

We understand that the coronavirus pandemic has impacted all artists; however, we also recognize that, for many reasons, this moment is especially challenging for lower-income artists and artists of color more broadly. Thank you for understanding why we are reserving this special consideration to those who have been historically marginalized and disproportionately affected by our country's ongoing health and racial epidemics.

To Apply 

Applicants who meet the above criteria should apply online.


Selection Criteria

Twenty individual artists will be selected for the cohort. Applications will be assessed based on the following:

  • Demonstrated financial need

  • History of creative work (whether emerging or seasoned)
  • Commitment to working with their community

This program promotes equal opportunity and seeks diversity in its applicants and participants. Those who have never received an artist grant are especially encouraged to apply.



For more information about The Business of Art, contact Program Officer, Lindiana Semidei at

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